Without further ado, here are my favorite cinemagraph ads. This creates a seamlessly looping gif or video that creates a contrast between the stillness of the image and the animation or moving parts of the image and results in straight-up awesomeness. The basic concept of a Cinemagraph is to compile a series of photos or take a video clip and then composite one of the stills over the top of the video and erase an area where you want to show motion. You can see the full case study at Flixel.
See the video below to see a Cinemagraph conversion rate test. Some tests show the conversion rate can increase by 3.8X and the cost per click can be reduced at the same time, win-win! Still not convinced? Some of the biggest luxury brands are already creating some fantastic examples and likely results too. Are becoming ever more popular and marketers are becoming savvy about how well they convert when compared with a static image in their online advertising campaigns.
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